What the first 90 days with a new ecommerce partner should look like

The first quarter sets the pattern for the whole relationship. If it is spent on discovery documents and stakeholder interviews, the relationship never quite recovers its momentum. Here is the shape we aim for instead.

Days 1 to 14: audit and quick wins in parallel

The audit runs in the background while we ship the changes that do not need debate — broken tracking, checkout friction, obvious listing gaps. You should see something improve before the plan is finished.

Days 15 to 45: the prioritized plan goes live

The audit becomes a ranked plan with effort and expected impact against each item. We work top-down, and we publish what shipped each week rather than saving it for a monthly report.

Days 46 to 90: compounding, not restarting

By the second half of the quarter the work should shift from fixing to building: new flows, new creative concepts, expanded assortment, structural improvements that keep paying after the quarter ends.

• Weekly shipped-work summary, not a monthly slide deck
• One shared metric everyone reports against
• A written plan for the next quarter before this one closes

The takeaway

If you are 30 days in and nothing has shipped, that is the signal — not the quality of the deck.

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