Blog
Field notes.
What we learn auditing, building, and running ecommerce operations for growing brands — written by the people doing the work.
Ecommerce Strategy
The 7 revenue leaks we find in almost every ecommerce audit
After auditing dozens of Shopify and marketplace brands, the same seven gaps show up again and again — and most of them are fixable in a single quarter.
Read article
Marketplaces
Shopify and Amazon are not competing channels. Run them as one system.
Brands that treat their storefront and their marketplace presence as separate businesses pay for the same customer twice. Here is how we connect them.
Read article
Paid Advertising
Building a paid media program that survives a bad month
Return on ad spend is a lagging, fragile number. Here is the account structure and testing rhythm we use so a soft two weeks does not become a panic.
Read article
AI & Operations
AI powered delivery: what it actually means when an agency says it
Most agencies now claim AI. Here is the honest version — where it genuinely compresses timelines, and where a human still has to own the outcome.
Read article
How We Work
What the first 90 days with a new ecommerce partner should look like
A good first quarter is not a discovery phase followed by a deck. It is measurable change shipped in the first two weeks, then compounding from there.
Read article